Google Ads is now testing AI Text-to-Video Generation directly within the Demand Gen and Performance Max workflows—aimed at reducing the barrier for high-quality video creative.
Advertisers can input a short product description, choose a mood or tone (e.g., “inspirational,” “playful”), and Google’s AI will generate short video assets optimized for YouTube, Discover, and Gmail placements.
How it works:
- Enter a product or service description (up to 300 characters)
- Select tone, music type, and target audience
- Get 3–5 video variations (6–15 seconds)
- All assets auto-optimized for platform placements
- Includes captions, call-to-action, and light branding
What else we know:
- Customization: Edits allowed post-generation via the asset editor
- Rollout: Gradual release to select advertisers with global expansion planned
- AI source: Built on Gemini-powered video models
- Brand control: Style guides & visual brand rules can be applied for consistency
Why it matters: More brands can now scale video creation without extra production budgets.
