In the past, businesses relied heavily on print ads and billboards to reach customers. But today, the Shopify ads app brings a whole new approach to digital marketing. They solely focus on where customers spend the most time: on their phones.
With mobile-first platforms like Facebook, Instagram, and Google, Shopify advertising automation lets businesses connect with shoppers in real time, targeting them based on interests, behaviors, and demographics. This means that instead of casting a wide net, businesses can use AI-powered ad automation and social media ad tools to precisely reach potential buyers and drive more traffic to Shopify stores.
This blog highlights the 10 best Shopify ad apps that can bring traffic and increase sales. Read more to find the perfect app to maximize ROI and grow your online presence efficiently.
Connect Shopify Ads Apps with an affiliate marketing app like Afflr to grow traffic and drive more sales.
What are Shopify Ads Apps?
A Shopify Ads App enables an e-commerce store owner to manage and automate advertising campaigns across multiple platforms like Google, Facebook, Instagram, and more. This way, you can reach a wider audience and drive more traffic to your online stores.
An efficient ad management Shopify app can automate key tasks like campaign setup, audience targeting, and performance tracking.
A Shopify store ads automation lets Shopify owner design ads for various platforms and refine their campaigns to improve performance. Apps also provide detailed insights and analytics that can be useful in creating more effective advertising strategies.
Automated campaign management and optimization features like automated ad scheduling help save time and ensure that ads continuously perform without manual intervention.
How Shopify Ads Apps Can Grow Traffic?
Shopify Ads Apps can grow traffic in many ways:
- Increased Visibility: One of the primary ways Shopify Ads Apps can help grow traffic is by increasing the visibility of your Shopify store on popular advertising platforms. Growing visibility not only brings in more visitors but also helps improve the store’s ranking on search engines by driving organic traffic as well.
- Targeted Advertising: If you precisely define your target audience based on factors like location, interests, demographics, and even past shopping behavior, an advertising app in Shopify can create highly targeted advertising campaigns. For example, retargeting tools Shopify ensure you are showing ads to customers who have already expressed interest in your products, raising the chances they will return to complete a purchase.
- Multi-Platform Campaigns: Running ads across multiple platforms simultaneously is an important Shopify marketing automation strategy. With multi-channel ad management, ads apps for Shopify can place your ads on various platforms, such as Google, Facebook, Instagram, and even TikTok. This broadens your store’s reach and you can target potential customers from different online spaces. Platforms with large, engaged audiences can increase traffic and conversion rates.
- Retargeting Strategies: This is a less spoken-about traffic-growth strategy, but an effective one. These apps help bring back users who visited your site but abandoned the cart. Social media advertising apps for Shopify provide seamless integration to help you effectively retarget and re-engage potential buyers.
10 Best Shopify Ads Apps
The 10 Best Shopify Ads Apps that can help you create a brand for your e-commerce business and bring awareness and sales are:
1. Adwisely | Social & Google Ads
Adwisely uses AI-driven campaigns to bring you sales on Google and Meta platforms. By automating ad creation and using machine learning, this Shopify app for Ads ensures your ads are optimized for performance.
A dedicated Ad Expert monitors your campaigns to ensure alignment with your business objectives. With personalized solutions, you can drive growth.
Key Features
- Quick campaign creation for Ads following onboarding
- Retargeting is possible to target potential customers
- Dedication support through email
- You can create unlimited Shopify Ad campaign
Pricing
- Starter – $99/month
- Standard – $249/month
Rating: 4.3/5
2. Snapchat Ads
The Snapchat Ads App helps Shopify merchants get the attention of Gen Z and Millennials. They are a new-age audience with high purchasing potential.
By syncing your product catalog and easily installing the Snap Pixel Shopify Ads app, you can automate your ad campaigns and boost sales.
Key Features
- You can optimize the performance of the Ads with tracking and reporting
- Snapchat Ads Manager can help limit ad budget
- You can create a ‘lookalike audience’ to reach the target audience
- You get free ad credit for your first ad creation
Pricing
- Free to install
Rating: 4.7/5
3. Google Ads & Shopping AI: ST
Utilizing AI technology, Google Ads & Shopping AI by StoreYa automates Google and Facebook ads. Your store can reach the right customers at the right time.
From Google Shopping to Facebook ads, it analyzes your product feed and optimizes your ads for performance. You can get a cross-platform dashboard for tracking key metrics like ROAS and conversion rates.
Key Features
- You can keep a check on the cost spent on the Shopify Ads app with an AI bid optimizer for better conversion.
- You can optimize Google Ads for keyword optimization for better ranking
- Suggest advertising methods for Shopify stores based on niche
- A clear advertisement budget is included to help create a strategy
Pricing
- Basic – $120/month
- Standard – $335/month
- Pro – $1000/month
Rating: 4.2/5
4. AdScale: Facebook & Google Ads
AdScale creates AI-powered ads to scale businesses. The platform uses cutting-edge technology to analyze data and optimize ad targeting across Facebook, Instagram, and Google.
This Ads app in Shopify advanced features like 24/7 optimization, AI-generated creatives, and insightful performance reporting.
Key Features
- Complete analysis of the store following its generation of high-impact signals
- ROI-focused advertising for Shopify with 24/7 cross-channel bid & budget optimization
- You can create videos and images for Shopify ads with AI
- You can add SMS or email anytime for reach
Pricing
- Strater – $199/month
- Growth – $299/month
- Scale – $399/month
Rating: 4.6/5
5. Adeagle: Get Traffic • AI Ads
Adeagle can help target users already shopping for products similar to yours with the help of AI. This retargeting with the Shopify ads app will show your advertisements to potential customers in your niche.
The platform automates everything, from creating ads to running campaigns, making it easy for merchants to drive traffic.
Key Features
- Conversion-focused advertising for Shopify by showing ads to people looking for similar products
- Data-driven visualization for monitoring performance and optimizing campaign
- Setting up is easy and the campaign can run on autopilot
- You can run ads on partner stores
Pricing
- Standard – Free
- Essential – $29.99/month
- Professional – $89.99/month
- Premium – $249.99 /month
Rating: 4.7/5
Create an affiliate signup form with Afflr and promote it using Shopify Ads
6. Pencil
Pencil can manage all the creatives you need for your Ads in Shopify. The platform analyzes your branding and assets to predict which creatives will win.
Streamlining the creative process with this Ads app in Shopify is time-saving and likely to perform well.
Key Features
- Easy creation of video and static ads for Facebook and TikTok
- You can create and launch ads in one place
- Real-time insights to help you refine your Ads in Shopify
- Brand safety and IP retention of everything you post
Pricing
- Basic – $14/month
- Pro – Custom pricing
7. Nabu for Google Ads Pixel
Nabu simplifies Google Ads conversion tracking by offering a 1-click installation of Google’s tracking code. This Shopify app for ads doesn’t include duplicate conversions and missing values while tracking to give true insights.
Thus conversion tracking is privacy-compliant, making it an essential tool for Google Ads management.
Key Features
- Takes privacy into consideration while sending first-party data
- Easy setting up and managing without technical knowledge
- Upsell opportunity by integrating it with third-party apps
- Add-to-cart tracking is enabled with this app
Pricing
- Freemium – Free
- Advanced – $19.99/month
- Rating: 4.8/5
8. AdRoll Marketing & Advertising
AdRoll helps you retarget visitors through display ads, social ads, and email marketing.
The Shopify app for Ads uses machine learning to optimize your campaigns across multiple channels for maximum conversions. You can personalize your message to bring back lost customers and increase sales.
Key Features
- Pre-optimized retargeting campaigns make it possible to increase conversion
- Apart from social media, you can send emails with advertisements for Shopify
- Insightful analysis and reporting for the campaign optimization
- Dynamic audience segmentation to identify new prospects for your Shopify store
Pricing
- Ads – Free
- Marketing & Ads+ 1 – $40 /month
- Marketing & Ads+ 1 – $80 /month
- Attribution Ad on – $300 /month
- Rating: 4/5
9. Ako Loyalty Retargeting CRM
Ako can help customer retention with a Loyalty Program and retargeting features.
You can create Instagram Automation and VIP tiers with this Shopify app for ads to increase repeat purchases and conversions. The app integrates seamlessly with Google, Instagram, and Facebook for customer acquisition at reduced ad costs.
Key Features
- Create a loyalty program and tiered rewards for customer retention
- Convert customers easily with shoppable CTA and messages
- CRM insights to optimize your retargeting campaigns
- Create an easy account registration page
Pricing
- Free
- Gold- $29/month
- Platinum – $49 /month
- Advanced – $199 /month
- Rating: 4.8/5
10. Google Ads Tracking & GTM
Google Ads Tracking & GTM is a Shopify Ads app to simplifies Google Ads conversion tracking using Google Tag Manager (GTM).
With server-side tracking and GA4 integration, you can track all your conversion data accurately and with ease.
Key Features
- Automation with GTM data layer for faster load times
- Supports GA4 and Bing UET conversion tracking
- Easy setup for Google Tag Manager without coding expertise
- Provides unlimited server-side setup that is simple
Pricing
- Standard- $9.99/month
- Premium – $19.99 /month
- Shopify Plus – $29.99 /month
- Rating: 4.9/5
Pros and Cons of Using Ads Apps in Shopify
Understanding the pros and cons of the Ads app in Shopify will give you a keen idea of how to build your Shopify ad strategy and what common pitfalls to avoid.
Pros
- Time Efficiency
The biggest advantage of using ad apps for Shopify is the time-saving aspect. These apps automate many tasks, such as ad creation, scheduling, and optimization. Hence, you can easily drive sales with Shopify ads. - Targeted Campaigns
Shopify advertising apps have targeting capabilities, allowing you to focus on the most relevant audience segments. You can target specific demographics or retarget users who have visited your site. With ads, you can drive more traffic to Shopify stores. - Analytics
With real-time data tracking and analytics, Shopify store ads automation helps you measure the performance of your campaigns. Following this, you can optimize your budget, and refine your strategies.
Cons
- Cost Factor
Some Shopify advertising tools can be pricey, especially those that offer advanced features like AI-powered ad automation for Shopify or multi-platform campaign management. If you’re a small business, these costs may burn your pockets. - Learning Curve
Certain ad apps for Shopify may have hard functionalities, especially if you’re not familiar with ad management. Some apps require understanding complex ad targeting, campaign structuring, and optimization techniques. - Platform Dependence
Many Shopify advertising software are limited to specific platforms, like Google or Facebook. If you only advertise on one platform, your reach may be limited. This could affect your overall marketing strategy
Amplify your Shopify Ads strategy with affiliate marketing to attract more customers and scale effortlessly.
Conclusion
When selecting a Shopify app for Ads, it’s essential to consider factors like platform alignment, budget, and necessary features. Choose an app that aligns with your goals and store size for the best results.
Remember, the key to successfully leveraging Shopify Ads Apps is to experiment, analyze the performance data, and continuously refine your advertising strategies.
Further Reading
- 10 Best Shopify SMS Marketing app in 2024
- 10 Best Shopify Loyalty Apps in 2024-High Sales & Retention
- 7 Best Shopify Appointment Booking Apps for Seamless Scheduling in 2024
- 13 Best Free Shopify apps to build your e-commerce store
Running ads on Shopify involves choosing a Shopify Ads App like Adwisely or AdRoll, connecting it to ad platforms like Google or Facebook, and setting up targeted campaigns. These apps help automate ad creation, audience targeting, and campaign management.
The best platforms to advertise a Shopify store are Google, Facebook, and Instagram. They have broad and diverse audiences. So, you can optimize ads for visibility and traffic growth.
You can promote your Shopify store for free on platforms like social media, Google My Business, or community forums. You can also create your brand account on platforms like Facebook, Instagram, and X (formerly Twitter) to reach a wide audience.
Yes, Shopify marketing is worth it because you can reach the target audience and grow sales. You can create ROI-focused advertising and traffic-boosting apps that help increase visibility and conversions.
Attract customers by using traffic-boosting apps for Shopify to run ads on Google and social media, optimizing for SEO. You can use retargeting tools to re-engage past visitors. Shopify ad automation tools also help streamline all these functions.
