Shopify abandoned cart app is the last shot at persuading the customers to purchase from your store.
It is the simplest way of reaching out to customers who abandoned their carts without making payment.
As a user of some of the best Shopify abandoned cart apps, I’ll introduce you to all the possible options and help you choose the best one for your store.
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What is an Abandoned Cart in Shopify?
An abandoned cart happens when a customer adds products to their shopping cart but leaves without completing the purchase.
In Shopify, this is a more common issue than you would imagine. On average, 70% of carts are abandoned before checkout.
I know that’s a huge number right? But, the bigger the number is, the more exciting the process of turning it into a successful sale. And with the help of an efficient Shopify abandoned cart app, this can be easier.
Firstly, let’s understand why customers usually abandon a cart at checkout.
- Unexpected costs
- Complicated checkout process
- Distractions
- Unavailable in stock
This is where the abandoned cart app in Shopify helps. They help re-engage these customers through personalized messages, emails, SMS, and even push notifications.
An average e-commerce site can witness up to a 35% abandoned cart conversion rate using an abandoned cart app for Shopify. Isn’t that a strong number that will tempt you to have a cart recovery campaign for your Shopify store?
Well, it is extremely simple and achievable even without technical knowledge or copywriting skills. All you need is a dedicated Shopify customer retention app.
Expert tip #1: You can use a back-in-stock Shopify app to send your customers reminders about their abandoned carts
Read further to learn about the best Shopify cart recovery tools that can become your sales booster.
Benefits of Having an Abandoned Cart App in Shopify
Recovering abandoned carts manually is tough. It isn’t easy to keep track of people who abandon the cart at checkout, send emails, follow up on time, manage the content, etc. This is precisely where you need automation to help you.
A Shopify abandoned cart app automates the process and provides powerful features to win back potential customers.
Here’s why I would suggest automating cart recovery in Shopify:
Automated Follow-Ups: As established, manual tracking can be time-consuming. These apps send timely emails or SMS reminders to your Shopify customers.
Personalization: Attract customers by crafting personalized content based on their purchase history and behavior.
Expert tip #2: You can include discounts or product bundle recommendations, loyalty rewards for your Shopify store, etc.
Expert tip #3: You can also create an attractive catalog for your Shopify store and add it to your email for upselling.
Analytics: Understand what’s working with detailed data on open rates, conversion rates, and more. This can help refine the campaign and an abandoned cart app for Shopify can support this accurately.
Multi-Channel Engagement: Don’t stop yourself by trying only one channel. Expand your wings by trying email, SMS, WhatsApp, and push notifications.
Retention and Loyalty: Customer retention as a by-product can build trust and encourage repeat purchases with strategic follow-ups.
How I Tested These Shopify Abandoned Cart Apps
Before recommending the Shopify apps for abandoned carts, I installed and tested each one on a demo Shopify store.
Here’s what I focused on:
- Ease of setup and use.
- Features for cart recovery.
- Pricing plans.
- Effectiveness of email/SMS campaigns.
- Customer support.
Build your customer retention by urging them to complete purchases with attractive rewards.
7 Best Shopify Abandoned Cart Apps
The 7 Best Shopify Abandoned Cart Apps are:
- Retainful: Email Marketing
- Omnisend Email Marketing & SMS
- Tidio Live Chat & AI Chatbots
- Recapture Abandoned Carts
- Wiz AI Abandoned Cart Recovery
- LiveRecover SMS Cart Recovery
- uptain Conversion Optimization
1. Retainful: Email Marketing Made Easy
My experience with Retainful made me realize it’s useful for all abandoned cart recovery strategies. I was amazed by how quickly I could set up the automation features. It literally took just a few minutes to get everything running smoothly.
The customizable email templates have been fantastic for maintaining my brand’s voice. I particularly love how I can tweak every aspect of the messaging to match my store’s personality.
What really stands out for me is the scheduling system for cart recovery emails. I’ve had great success with their unique coupon code feature. It’s incredibly effective at convincing hesitant customers to complete their purchases. It is a hassle-free abandoned cart app in Shopify to recover your lost sales.
Key Features:
- Grow email lists with popups.
- Automated recovery campaigns with behavior tracking
- Send next-order coupons to boost repeat purchases.
- Segment customers for targeted outreach.
Perfect For: Small to medium-sized Shopify stores wanting effective cart recovery automation
Price
- Free (500 emails / m)
- Starter – $19/month (2000 contacts & 20000 emails /m)
- Growth – $49/month (5000 contacts + 50000 emails / m)
Rating: 4.4/5
2. Omnisend: The Multi-Channel Recovery Champion
Having tested numerous recovery tools, I can confidently say Omnisend’s multi-channel approach is for the long run. The combination of email and SMS capabilities has significantly boosted my recovery rates compared to when I was just using email campaigns. The seamless integration between these channels creates an incredibly effective cart recovery workflow.
The drag-and-drop editor of this Shopify abandoned cart app is easy to use. I was able to create professional-looking campaigns in minutes. I’ve found their urgency-focused templates particularly effective, and the customer segmentation features have helped me target my campaigns with laser precision.
Key Features:
- Pre-built workflows for abandoned cart recovery.
- SMS campaigns and push notifications.
- Integrations with various e-commerce tools.
- Multi-store account management.
Perfect For: Growing businesses ready to level up their abandoned cart recovery strategy
Price
- Free (500 emails/mo & up to 60 global SMS)
- Standard – $16/month (6,000 emails/mo & up to 60 International SMS)
- Pro – $59/month (Unlimited Emails + Free Global SMS)
Rating: 4.7/5
3. Tidio: The AI-Powered Conversation Master
From my experience, I can tell you that recovering abandoned carts across time zones is a huge challenge. That was until I discovered Tidio’s AI chatbot. I’ve literally watched it recover carts while you sleep. It’s like having a 24/7 sales assistant!
What truly impressed me during my months of testing Tidio was its sophisticated live chat feature. I love how you can jump in and personally connect with customers when needed, creating those meaningful interactions that often lead to recovered sales. For anyone running a Shopify store who needs a round-the-clock Shopify abandoned cart app for recovery without constant monitoring, Tidio has been an absolute revelation.
Key Features:
- Instant AI responses for live chats.
- Multi-channel support, including WhatsApp and Instagram.
- Detailed performance analytics.
- Customizable templates for abandoned cart recovery.
Perfect For: Tidio is more of an all-in-one customer engagement tool. It can help stores needing 24/7 cart recovery support in Shopify.
Price
- Free
- Customer Service – $29/month (100 conversations – $29, 1000 conversations – $59)
- Flows – $29/month (Up to 40k visitors)
- Lyro AI Chatbot – $39/month (Up to 200 Lyro conversations)
Rating: 4.6/5
4. Recapture: Simple and Effective Recovery
Recapture is the quickest setup I’ve ever encountered with a cart recovery app in Shopify. Within five minutes, I was up and running! The email editor has become my go-to tool for creating personalized campaigns, and I constantly refer to the analytics dashboard for insights into what’s working.
I’ve had great success using their follow-up email sequences, pop-up notifications, and win-back campaigns. From my experience, it’s an incredibly efficient Shopify abandoned cart solution that delivers everything you need without overwhelming complexity.
Key Features:
- Email and SMS cart recovery.
- Pre-built templates for quick setup.
- Post-purchase campaigns to encourage loyalty.
- Integration with Zapier and Mailchimp.
Perfect For: Shopify merchants who want effective cart abandonment solutions without the complexity
Price
- Free – Switch to base plan after $500 revenue
- Base Plan – $39/month (SMS + Broadcast emails)
Rating: 5/5
5. WIZ: The AI Email Genius
Since implementing WIZ, I realized it’s like having a dedicated marketing expert on my team. The AI-powered email suggestions have dramatically improved recovery rates.
The pre-designed templates have saved me countless hours, and I love how the automation triggers keep everything running like clockwork. One feature of this Shopify abandoned cart app that’s been particularly valuable is the DNS setup. It’s helped ensure my recovery emails actually reach customers’ primary inboxes instead of getting lost in spam folders. Trust me, this makes a huge difference in open rates!
Key Features:
- AI-powered email automation for quick recovery
- DNS setup for positive inbox signals and avoid spam
- Comprehensive chat support for easy setup
- Multi-channel engagement for better results
Perfect For: Shopify stores seeking sophisticated cart recovery automation at a budget
Price
- Free
- Basic -$5/month (Free 500 email)
Rating: 5/5
6. LiveRecover: The SMS Recovery Specialist
After implementing LiveRecover in my store, I was amazed by how personal SMS recovery could feel. Having tested numerous abandoned cart apps in Shopify, I can say that their focus on SMS communication sets them apart. The live SMS interaction feature has been incredibly effective in my experience. It creates a much more immediate and personal connection compared to email.
One of my favorite features has been the one-time discount codes. I am sure it can bring significantly higher conversion rates by offering these targeted incentives through SMS. Based on my results, if you’re looking for a more direct and personal approach to cart recovery, LiveRecover is definitely worth considering.
Key Features:
- Live SMS interaction with customers.
- Cart segmentation for targeted recovery.
- Knowledge base for informed decision-making.
Perfect For: Businesses targeting mobile-first customers or those who prefer instant communication
Price
- Growth Plan – $49/month ( +10% of revenue generated)
- Pro Plan – $199/month ( +5% of revenue generated)
- Enterprise – $500/month ( +5% of revenue generated)
Rating: 4.7/5
7. Uptain: The Conversion Optimizer
Through my extensive testing of Uptain, I’ve found its approach to conversion optimization truly impressive. The exit popups and multi-opt-in options have been particularly effective, especially when combined with their strategic voucher system for abandoned cart recovery.
The user-friendly interface has made my life so much easier. I can navigate everything effortlessly. What I appreciate most is the extensive customization options for emails and popups. Being able to match every element to my brand’s look and feel has helped me maintain a consistent experience for my customers.
Key Features:
- Customizable email templates and popups.
- Coupon generation to incentivize purchases.
- Build and manage email subscriber lists.
Perfect For: If you are someone new to cart recovery, then this app is the best way to experiment with all the features for free.
Price
- Free
Rating: 4.9/5
Expert Tips for Choosing Your Shopify Cart Recovery App
After implementing abandoned cart solutions, here’s my proven selection framework:
1. Match Your Scale
- Small stores (< 1000 monthly visitors): Start with Retainful or WIZ
- Medium stores: Consider Omnisend or Recapture
- Large stores: Look at Tidio or LiveRecover
2. Consider Your Customer Base
- Mobile-first audience? Prioritize SMS features
- Professional buyers? Focus on email capabilities
- International customers? Look for multi-language support
3. Budget Planning
- Calculate potential ROI using this formula:
- Average cart value × Current abandonment rate × Expected recovery rate
- Factor in growth plans
- Consider scalable pricing models
Expert tip #4: Add a countdown timer to your Shopify offer while sending cart recovery emails and SMS to increase conversions.
Common Doubts About Cart Abandonment
Here’s helping you with some lessons from the experience so you can derive maximum results from the Shopify abandoned cart app.
A good cart recovery rate
From my experience:
- 5-15%: Standard
- 15-25%: Good
- 25%+: Excellent
Duration for follow-up
My testing shows:
- First message: Within 1 hour
- Second message: 24 hours
- Final message: 48-72 hours
Email vs. SMS vs. Push – which is best?
Based on my data:
Email:
Businesses that have a broad customer base.
Examples: Fashion boutiques, subscription services, or e-commerce stores with frequent sales updates.
SMS:
Businesses that require immediate customer action or want to create a sense of urgency.
Examples: Electronics stores, flash sale websites, or businesses with limited-time promotions.
Push:
Businesses looking to reach users even when they’re not checking their email or phone.
Examples: Online marketplaces, digital product stores, or mobile app-based businesses.
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Conclusion
If you’re looking for simplicity, Retainful is your best bet. For multi-channel recovery, Omnisend is a winner. And if SMS is your focus, go for LiveRecover.
Each Shopify abandoned cart app has unique strengths, so choose the one that fits your business needs.
Further Reading
- Best Shopify Appointment Booking Apps
- Best Post Purchase Survey Apps in Shopify
- Best Shopify Catalog Apps
- Affordable Shopify Accounting Apps
To recover an abandoned cart on Shopify, use a Shopify abandoned cart app. It will help to automate follow-ups through email, SMS, or push notifications. You can also add discounts or personalized messages to improve recovery rates.
An abandoned cart is when a customer adds items to their cart but doesn’t start the checkout process. An abandoned checkout is when they start the process but don’t complete it.
Yes, the free abandoned cart apps in Shopify areRetainful, Omnisend, and Tidio. Their free plans come with basic features.