A Referral Landing Page is a welcoming gesture to show your referrals. 90% of People are more likely to buy a product when a friend refers to it. These landing pages can encourage your customers to bring in more sales. Referral marketing’s key and special factor is these referral landing pages.
I believe that a landing page is like a handshake for your new visitors. A landing page is the first impression that you give your visitors. In this blog, I have mentioned some of the DTC store’s referral landing pages that hook visitors. I have shared my insights so you can learn about the design elements, tips, and how to set up a referral landing page.
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What is a Referral Landing Page?
A Referral Landing Page is a page that encourages the customers of your store to join, sign up, or take action based on a referral. It will have a clear message delivered on the home page about the commissions that you will be offered.
In short, it is a page that converts customers into brand advocates. Referral Landing Pages are the best ways for you to promote your referral program.
Key Elements of a Referral Landing Page
The key elements that make your referral landing page stand out are;
- Clear Headline
Why it matters: It catches people’s attention and immediately conveys the value of your program. - Referral Program Information
Why it matters: Transparency builds trust and makes sure visitors know how they will benefit. - Strong CTA
Why it matters: A bold, action-oriented CTA drives people to take the next step. - Easy Sign-Up Form
Why it matters: A simple sign-up form eliminates friction and maximizes conversions. - Reward for Both Parties
Why it matters: Mutual benefit makes the program attractive to the referrers as well as the new visitors.
Top 7 referral landing pages: What I learned from each store
While researching referral programs, I found that the best way to promote a Shopify store is through referral landing pages. It is not just about the looking-good visuals; it is way more than that. Our blog teaches you how to turn customers into brand advocates. Here, I have listed a few referral landing pages with hooking-up designs.
1. Away
Away is a direct-to-consumer travel and lifestyle brand that sells high-quality bags, luggage, and accessories known for their durability and functionality. The company offers a referral program, where the referrer and the new customer get rewards on their future purchases.
Things I love about them:
- Their referral landing page looks more classy and elegant.
- I like the way how they convey the message. It is slightly funny and hooking up.
- I love the way how they promote their word-of-mouth marketing through friends.
Points to Store Owners:
- Maintain a background for your referral landing page that highlights what you want to convey.
- You can mention the current deals in your store to promote your products.
2. Eyebuydirect
Eyebuydirect is a DTC store that sells eyewear. They offer a wide range of sunglasses, eyeglasses, and prescription lenses. They provide frames for men, women, and children as well.
Things I love about them:
- Their website had a countdown timer, that took my attention.
- I love that they have a search option. This can make visitors spend time on things they need.
- Their site has easy navigation. This can make users explore their products.
Points for Store Owners:
- Have a step-by-step process indicating how your referral program works. People like things that make their work simple.
- They have also mentioned the reward you get when you refer a certain number of people. This can make your customers refer more people to your store.
3. Vistaprint
Vistaprint sends customizable marketing products to businesses. This includes business cards, flyers, brochures, banners, etc., They sell a wide range of products to help businesses effectively.
Things I love about them:
- When you browse inside the website, they provide you an option like “ For a better experience, we suggest browsing the site for your region”. This feels so good, as they have options for people from different regions.
- They have provided enough information to the visitors about their websites. They have made it so simple that you just want to sign up and start working on it.
- Vista has vistaprints, vistadesigns, and 99 designs. All these three brands can be accessed by just creating one account.
Points for Store Owners:
- Your customers will always check for the hook-up point that drives them to take action. So make it touching.
- Customers will look for easy access. So when you make their processes simple you are most likely to make them get converted as customers.
You can also check our blog about the Print on Demand app for Shopify and learn more about what it is.
4. Nuuly
Nuuly is a clothing rental DTC store that allows users to rent clothing and accessories. There are third-party stores that sell clothes and accessories. But Nuuly sells clothing and accessories directly to the consumers.
Things I love about them:
- Nuuly’s referral landing page is so simple.
- They mainly focus on FAQs.
- They have clearly explained their referral program.
Points to Store owners:
- Make sure that your referral program is explained in an easily understandable way.
- Provide all the answers that people have queries about.
5. Dr.Squatch
Dr.Squatch is a DTC brand that specializes in natural soaps, deodorants, hair care, and other grooming products. They use natural ingredients for their soap manufacturing. They avoid using chemicals to maintain effective skincare.
Things I love about them:
- I like the color combination that they have used. Even though the website is simple, it looks classy.
- I like the “Help me with” section on their website. This helps you to know more about their referral program.
- Having a FAQ section was so useful.
Points for Store owners:
- No matter how simple your website is make it look premium by explaining clearly and using the correct combination of colors.
- Logos can create magic, and make your logo different. They can also bring people to your store.
6. Greats
Greats is a DTC store that specializes in Brooklyn-based footwear brands. It sells sneakers for men and women. Their designs are inspired by classic silhouettes. They make use of high-quality materials to ensure style and durability.
Things I love about them:
- I love their sky background and the theme of those sneakers in the air.
- I like that they have a search option on their website.
- I like how on the top of the screen the offers keep moving.
Points to Store owners:
- Instead of using a plain background, you can use images of nature like the reats have done. This can make your store look creative.
- You can have a moving bar on your website. This will help your customers and new visitors to know about the deals in your store.
7. GRAZA
GRAZA is a DTC store that sells olive oil with high quality. They also offer cooking oil. Their oil is used to finish your dish perfectly. They have special oil which is sourced from Spain. This ensures freshness and flavor. This is one of the best referral landing page examples. You can also gain insights from the Shopify landing page examples.
Things I love about them:
- Their website looks so attractive and cool.
- They have a sliding banner where they have showcased some of the dishes that you can make out of their oil.
- In the top, the lines saying “Potato chips are back”, feels cute.
Points for Store owners:
- Showcase your products like a sliding banner so that your new visitors can easily decide on joining your referral program.
- You can use the Shopify banner slider app to find out how you can create banners for your store.
You can see more examples of referral programs for your Shopify DTC stores from our blog.
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Tools that can help you set a referral landing page
Setting up a referral landing page can help store owners like you gain more customer base. Few tools will help you to do this process so smoothly. Here I have handpicked two of the tools that work so well to create a referral landing page. Let me tell you about them;
1. Afflr
Afflr is one of my favorite Shopify Affiliate Marketing apps They provide an Affiliate Program where you can bring your affiliates and encourage them to bring more visitors. They help store owners in setting up referral landing pages for their stores After certain research, I found that Afflr is the best choice for store owners to set up a referral landing page for their store.
Why Afflr is your right choice?
- Setting up a referral landing page is so straightforward and easy-to-go process.
- On the checkout page, after your customers have completed their purchase, they will be invited to sign up as referrals.
- One of the best features of Afflr is automatic referral conversion. Any customer who completes a purchase and provides an email automatically gets added to your referral program.
- Afflr integrates easily with Shopify. This allows Shopify store owners like you to use it as your go-to tool.
2. Viral Loops
Viral Loops is one of the successful referral and affiliate marketing apps for Shopify. The one thing that I love about them is their wide range of campaign templates. Whether you are launching a referral program or setting up a referral landing page, Viral Loops has got you covered.
Why Viral Loops is your right choice?
- You don’t need technical knowledge to set up a referral landing page using Viral Loops.
- Joining customers to your referral program can be a matter of a few seconds through their sign-up forms.
- One of the features that viral loops excel in is automated referral tracking. As soon as a customer shares your referral link and someone makes a purchase it is automatically recorded.
- Viral Loops can be an easy-to-use tool for Shopify store owners. It integrates seamlessly with Shopify.
Design Practices for High-Converting Referral Pages
When it comes to designing referral landing pages, I’ve learned a few things through trial and error. Some ideas worked wonders, while others flopped. Let me share what makes a difference:
- Make Your CTA Crystal Clear
Early on, I tried to be creative with my CTAs, but it just confused visitors. Now, I stick to simple, action-driven phrases like “Join Now” or “Start Referring.” They’re straightforward and get the job done. - Simplicity Wins
I used to think more information meant more conversions, but I was wrong. A clean, minimal design focusing only on the essentials works way better. Less is more when it comes to landing pages. - Simplify the Sign-Up Process
Long forms are a killer. You may lose potential customers just because the form has too much work. Keep it short and sweet. - Optimize for Mobile
This one hit me hard. I initially overlooked mobile users, and it cost me. Now, I make sure my pages look amazing and work smoothly on all devices.
Oh, and don’t underestimate the power of pop-ups. I’m a big fan of Shopify’s Pop-up app—it’s perfect for delivering crisp, compelling messages without overwhelming your visitors.
Common pitfalls to avoid in your landing page for Referrals
Here are a few common pitfalls that may creep in while you create your referral program landing page:
- Unclear Messaging
I learned this the hard way. The prettiest design won’t save you if your value proposition isn’t clear. Make it obvious what they’ll get and how it works. - Cluttered Design
I once added too many elements to “make the page exciting,” but it backfired. A clean, focused design highlights what matters like rewards and the sign-up button. - Ignoring Trust Signals
SKIP the reviews and trust badges, big NO. Conversions rose dramatically just from adding a few testimonials and a simple “checkout is secure” badge. - Forgetting Mobile Users
If your page isn’t mobile-friendly, you’re leaving money on the table. Responsive design ensures that everyone can join, irrespective of what device they’re on.
By avoiding the mistakes above, you will create a landing page that is clear, easy to navigate, and optimized for conversions.
Tips to set a high-performing Referral Landing Page
If you would like to have a high-performance referral landing page, here are some tips to maximize engagement and drive results:
- Highlight the Benefits
People want to know what’s in it for them. Discounts, freebies, or exclusive access make the rewards crystal clear. - Use Bold, Attention-Grabbing Headlines
My headlines used to be generic until I started crafting ones that created urgency. Trust me, a good headline can spark interest instantly. - Create a Sense of Exclusivity
Position your program as something special. When you call your program an “exclusive rewards club,” it makes people feel like they are joining something unique. - Add Visual Cues
Simple arrows or buttons guiding users to the next step help. These little cues reduce friction and make the journey smoother. - Keep It Fast and Smooth
A slow-loading page is a dealbreaker. After optimizing my page for speed, I noticed a significant drop in bounce rates. - Track and Optimize
Analytics are your best friend. I regularly test different elements like CTAs or images to see what resonates most with my audience.
These tips will help you design a landing page that not only looks good but performs at its best, driving more sign-ups and engagement with your referral program.
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Conclusion
In conclusion, by implementing these design practices and avoiding common pitfalls, you can set up a successful referral program. With the right strategy, your landing page can drive more sign-ups, increase conversions, and turn customers into loyal brand advocates.
Use these tips to create a page that not only looks great but performs even better. Witness your results blooming!
Further Reading
- 11 Best Customer Referral Program Examples for DTC Shopify Store
- How to Create a Referral Program for Your Shopify Store?
- 10 Best Shopify Referral Apps in 2024
- How can Referral Marketing in Shopify benefit your store?
An entry page is the first page a user will reach when they visit your site. It is usually entered by search results or ads. A referral landing page, on the other hand, is designed uniquely for a referral marketing campaign, and it’s always set up with a clear goal like capturing leads or inducing conversions. It usually connects with targeted traffic.
A referral template is a pre-configured template for conducting referral marketing campaigns. It establishes a standard for businesses as to how a referral program can be organized, and how a referral link, rewards, and sign-up form should be presented on a referral landing page, making it easy to initiate and run referral promotions.
In a referral program, a referral URL is assigned to each participant. Once clicked, this link tracks the activity of the person and gives a reward to the referrer when he makes a purchase or performs any desired action, usually through a referral landing page.
Refer more customers by providing a good incentive, making it easy to sign up, and promoting the referral landing page through as many channels as possible. Good customer service and easy generation of referral links encourage customers to refer people, thereby increasing participation and conversion.