Top Affiliate Email Examples [+ Easy-to-use Prompts]

The global email marketing market is expected to reach $17.9 billion by 2027. Affiliate emails are one of the strongest marketing tools with constant drives of traffic and conversion. Their effectiveness is based on direct contact with your audience, personalized content delivery, and triggering immediate action.

In this blog, we will look at 7 of the best affiliate email examples that can help you boost your click-through rates. You will learn how to write engaging email copy, use attention-grabbing hooks, and create clear calls-to-action (CTAs) that will help you optimize your open rates and conversions. Let’s dive in and start elevating your emails.

Why Affiliate Emails Matter for Your CTR

Affiliate emails are a powerful tool to connect with your audience and promote products they value. They can drive clicks, boost conversions, and build lasting customer relationships when crafted effectively.

Your Click-Through Rate (CTR) measures how many people click on your email links after opening them. It’s calculated as:

CTR = (Total Clicks / Total Opens) × 100

Why does CTR matter?

• Drives Sales: More clicks mean more chances to earn.
• Shows What Works: CTR highlights which emails resonate, helping you refine your campaigns.
• Builds Trust: Engaging emails show you understand your audience’s needs.

Increasing your CTR is not just about numbers; it is about growing sales, nurturing trust, and creating value for your audience.

• Increases Qualified Traffic: It drives interested customers directly to your affiliate offers.
• Boosts Conversions: More clicks mean higher chances of generating sales.
• Optimizes Campaigns: Helps find the most effective email content and calls to action.
• Strengthens audience trust: shows understanding and fulfillment of customer needs.
• Maximizes ROI: Converts every email into a revenue-generating opportunity.

When done right, affiliate emails don’t just boost your CTR, they grow your sales, strengthen customer relationships, and make your affiliate marketing strategy a win-win. Affiliate Emails can make or break the success of your business. You can check out our affiliate email marketing blog to learn more.

Top 7 Affiliate Email Examples to Boost Your Click-Through Rate

Here I have listed the top 7 standout Affiliate email examples for store owners like you to know what works well for your customers.

• Example 1: Affiliate cold outreach email
• Example 2: Affiliate Follow-up email
• Example 3: Welcome email for Affiliates
• Example 4: Product promotion email
• Example 5: Feedback email
• Example 6: Commission-approved email
• Example 7: Commission payment email

Example 1: Affiliate Cold Outreach email

A cold outreach email must be a well-crafted one because it is where you can gain new and fresh relationships.

Explanation:

This is one of the Affiliate email examples that looks straightforward.

• Use a subject line that grabs attention and hints at value.
• Address the affiliate by name to make it personal and engaging.
• Quickly establish credibility by stating who you are and what your brand does.
• Highlight what affiliates can gain by partnering with you.
• Mention why you chose to reach out to them.
• Make it easy for them to take the next step.
• Provide an option to redirect if they’re not the right contact.

Here I have provided the prompt as an example of affiliate email so you can easily generate customized email for your Shopify affiliate program.

Prompt – Crafting a cold outreach email

Write a cold outreach email for a beauty brand, ‘Glam,’ targeting potential affiliates. The email should:

1. Use a personalized subject line (e.g., ‘Let’s Collaborate, Priya!’).
2. Introduce the sender (Sri from Glam) and highlight the benefits of the affiliate program (commissions, engagement, and reach).
3. Include a personalized touch about the recipient’s online presence.
4. Add a clear call to action to schedule a call.
5. End politely with contact details and links.

Example 2: Affiliate Follow-up email

Affiliates join your store for a reason. It is important to keep them on track through proper follow-up.

Explanation:

This follow-up email is concise and to the point, reminding the affiliate about the previous outreach while reinforcing the potential partnership. It includes:

• A brief greeting and reference to the previous email.
• Reaffirms the value of the affiliate program for the Affiliate’s audience.
• A prompt to schedule a call at a specific time.
• Ends with a positive, actionable request.

The email is personalized, straightforward, and encourages quick engagement.

Here I have provided the prompt as an example of affiliate email so you can easily generate customized email for your Shopify affiliate program.

Prompt – Follow-up email

Write a follow-up email for a beauty brand, [product name] to a potential affiliate. The email should:

1. Begin with a friendly greeting and reference the previous email.
2. Reaffirm the value of the Affiliate Program for the Affiliate’s audience.
3. Include a clear call to action to schedule a quick call at a specific time and date.
4. End politely and professionally, with contact details and social media links.

Example 3: Welcome email for Affiliates

A Welcome email is like a warm hug or a handshake to your Affiliates. According to me, it is the first impression that you make as a store owner to your affiliates.

Explanation:

This welcome email is warm and informative, designed for onboard. It includes:

• A friendly introduction, and welcome to the program.
• A brief rundown of benefits, including access to the affiliate dashboard, promotional assets, and payment details.
• Encouragement to explore the dashboard and reach out for support.
• Reaffirms excitement about the partnership.

Here I have provided the prompt as an example of affiliate email so you can easily generate customized email for your Shopify affiliate program.

Prompt – Welcome email for Affiliates

Write a concise welcome email for a new affiliate [affiliate name] joining the Glam Affiliate Program. The email should:

• Greet warmly and express excitement.
• Highlight key benefits: affiliate dashboard, exclusive assets, and timely payments.
• Encourage Affiliates to explore the dashboard and reach out for support.
• End with a positive and enthusiastic closing.

Example 4: Product promotion email

Product promotion is a part of your Affiliate program where your affiliates join hands with you to promote your products.

Explanation:

This email is designed to kickstart promotion. It includes:

• A warm and friendly greeting, expressing excitement about the Affiliate joining the program.
• A clear ask to promote, highlighting its popularity and appeal to her audience.
• A summary of key benefits: high-quality product images, an exclusive affiliate discount for her followers, and the opportunity to earn commissions.
• An offer of support and assistance, ensuring the Affiliate can get started smoothly.
• A positive closing, expressing eagerness to see their promotion efforts in action.

Here I have provided the prompt as an example of affiliate email so you can easily generate customized email for your Shopify affiliate program.

Prompt – Product Promotion Email

Craft a short and professional affiliate email to a newly onboarded affiliate of Glam, asking to promote. Mention that it’s a best-seller and loved for its long-lasting wear and vibrant colors. Highlight key benefits for her:

• High-quality product images for easy promotion.
• Exclusive affiliate discount to share with her followers.
• Attractive commission for sales made through her unique affiliate link. Offer support if needed, and express excitement about seeing her promotion efforts in action.

You can check our blog on creating an affiliate link.

Example 5: Feedback Email

Feedback is always valuable. Feedbacks contain points to better products. Hence a feedback email is also important.

Explanation:

This email is designed to gather feedback regarding the affiliate campaigns. It includes:

• A friendly check-in to see how the campaigns are.
• A few specific questions about the product’s performance, promotional assets, and her overall experience with the program.
• An open invitation to share any feedback or suggestions for improvement.
• Reassurance that support is available if needed.
• A positive closing, showing eagerness to hear from Affiliates and continue supporting her success.

Here I have provided the prompt as an example of affiliate email so you can easily generate customized email for your Shopify affiliate program.

Prompt – Feedback Email

Craft a friendly and professional email, asking for feedback on her affiliate campaigns. In the email, express genuine interest in how things are going, and ask the following questions:

• How is the product performing with the audience?
• Are the promotional assets provided helpful for her campaigns?
• Does she have any feedback or suggestions for improving her experience with the Glam Affiliate Program?

Offer ongoing support and reassure them that you’re available for any assistance she may need. Conclude with a positive, welcoming tone, looking forward to her response.

Example 6: Commission Approved Email

After some efforts, when you inform your affiliates about their commissions they will feel more motivated and attract more sales to your store. Hence commissions play a major role in your store’s success.

Explanation:

This email is designed to notify you about earned commission from sales. It includes:

• A friendly and congratulatory tone, celebrating success.
• A clear breakdown of sales.
• The total commission earned is highlighted, which is $8 in this case.
• A reminder that support is available.
• A positive closing that encourages continued collaboration and future sales success.

Here I have provided the prompt as an example of affiliate email so you can easily generate customized email for your Shopify affiliate program.

Prompt – Commission update email

Craft a friendly and congratulatory email informing about the commission earned from sales. Include the following details:

• A warm greeting and celebration of her successful sales.
• A brief message encouraging her to keep up the great work.
• An offer of further assistance or details if needed.
• A positive closing, expressing eagerness for continued success together.

Example 7: Commission payment email

A commission payment email is an email that informs your affiliates that their payment is ready through emails.

Explanation:

This email informs that her commission payment is ready and provides a positive and reassuring tone. It includes:

• A warm greeting and excitement about her payment being ready.
• A clear message that the commission is processed and will be sent via her preferred payment method.
• A brief note that the payment should be received shortly.
• A positive closing that expresses appreciation for her work and motivates continued success.

Here I have provided the prompt as an example of affiliate email so you can easily generate customized email for your Shopify affiliate program.

Prompt – Commission Payment email

Write a friendly email to inform my affiliate that her commission payment is ready. Mention the payment method and reassure her it will be processed soon. Offer assistance if needed and close with a positive, motivating note.

Email Design Tips for High CTR in Affiliate Marketing

Your emails have a strong potential to attract customers, making them promote the brand and your business by sending emails through your affiliate site. Below are the guidelines inspired by excellent affiliate email examples I have reviewed:

1. Bold, Obvious Fonts

Stick to bold headlines and easy-to-read, plain fonts in the body of your email. Scanning the email would be much easier, and it’s key for the best affiliate email examples.

2. Play with Colors Wisely

Colors lead the reader’s eye. I’ve discovered that high-contrast CTA buttons, such as red or green on a white background, capture attention without overwhelming the reader, an old trick that always pays off in winning affiliate email examples.

3. Keep the Copy Simple

Simple, direct language is essential. If I want readers to take action, I tell them: “Get Your Discount Now” or “Claim Your Offer.” This simple approach is the norm in winning affiliate email examples.

4. Design for Flow

Every part of the email should lead to the next naturally. I start with a compelling subject line, then follow it up with engaging content, and then smoothly guide them to the CTA. This is a hallmark of great affiliate email examples.

These tips, inspired by real affiliate email examples, can elevate your emails and drive results.

Common Mistakes to Avoid in Affiliate Emails

Everyone can make mistakes. Even I made a bunch of mistakes and learned certain areas where things may go wrong. I have pointed out them here;

• Too Much Text: Long emails are overwhelming. Keep it short, clear, and to the point.
• Weak or No CTA: Without a good call-to-action, your email is wasted. Always tell them what to do next.
• Overcomplicated Designs: Avoid clutter. Stick to clean, simple layouts that are easy to navigate.
• Unclear Value Proposition: Be clear about what benefits your affiliate offer brings.
• Inconsistent Email Frequency: Find the right balance. Too many emails annoy you, and too few make you forgettable.

Avoid making these mistakes apply the strategies from successful affiliate email examples and watch your click-through rate soar.

Conclusion

In this blog, you have found 7 outstanding affiliate email examples from which your open rate can be increased. I have also mentioned various design tips, and mistakes to avoid. This will help you to know how things can go wrong and how to tackle the issues. Implement these strategies, tips, and affiliate email examples to improve your business.

Further Reading

• How to Find Affiliate Marketing Partners for Your Shopify Store?
• 10 Best Shopify Affiliate Marketing Apps in 2024
• Ultimate Guide to Shopify Affiliate Marketing
• How to Create an Affiliate Program in Your Shopify Store