Klaviyo is one of the most used email marketing tools for Shopify stores. But let me tell you, it is not the only best one in the world.
I’ve had a closer look at some of the competitors of Klaviyo as alternatives that can provide the same (or even better) performance within a reasonable range of costs.
If you are someone livid by Klaviyo’s pricing or limitations, this blog is for you.
I’ve listed down eight email marketing tools with important features from automation to analytics to help your Shopify stores.
These alternatives of Klaviyo are perfect for e-commerce stores that want to use email marketing to connect with their customers and increase sales.
Looking for a Klaviyo alternative? Pair it with Afflr to run seamless affiliate marketing campaigns.
What Makes Klaviyo Popular in Shopify Email Marketing?
Klaviyo helps automate email marketing for businesses. It’s sought after because of its ability to automate workflows, segment customer lists, and offer in-depth analytics.
Here are some features that make it stand out:
- Email Automation: Schedule targeted email, SMS, and push notifications. Klaviyo will help to automate the workflow of your emails and other messages.
- Customer Segmentation: You can also segment the customers based on similarities and send them targeted emails. This will increase the email open rates.
- Analytics: Klaviyo offers detailed analytics and insights on the performance of email campaigns. The analysis report includes metrics like email open rates, click-through rates, conversion rates, etc.
These features will keep you in constant touch with your customers and build a strong relationship. Additionally, this will also help increase your sales and customer retention.
Klaviyo Price
- Free
- SMS – $15/month
- Email – $20/month
Despite these glowing features, are you wondering why anyone will need the Klaviyo alternative?
Well, even though Klaviyo is an excellent tool for email marketing, it’s not all sunshine and rainbows. Klaviyo has its drawbacks.
Why I Started Looking for Klaviyo Alternatives?
After some research around the internet, I found how many found that the costs started eating into the profits. This made me realize the need for Klaviyo alternatives.
I started looking for something that could achieve the same benefits at a lower price with more ease.
- High Pricing: Total costs rise steeply with your subscriber list.
- Steep Learning Curve: Some people will agree that it is time-consuming, especially for beginners.
- Limited Design Options: Personalization does not come as a free ride to customers
If you can identify with any of these points, it’s high time you consider other Klaviyo alternatives for your Shopify store to engage with your customers.
Email Marketing for Shopify: Key Features You Actually Need
Before I went out looking for Klaviyo competitors that would be the best alternatives, I found out what important features I have to consider while making the assessment.
I am sharing that with you here so you can also make better choices with the knowledge.
Must-Have Features
- Seamless Shopify integration
- Automated abandoned cart recovery
- Customer segmentation capabilities
- Mobile-responsive templates
- Analytics and Reporting
Nice-to-Have Features
- AI-powered personalization
- Multi-channel marketing capabilities
- Advanced automation workflows
- Visual email builder
- Customer behavior tracking
Automate your email campaign with Retainful and retain your customers.
Detailed Reviews of 8 Klaviyo Alternatives for Email Marketing
The list of Klaviyo alternatives is curated based on important points like pricing, ease of use, personalization, availability of free plans, etc.
Before choosing the Klaviyo alternative that is best for your business, it is important to figure out which is the feature that will be most important for you.
8 Best Klaviyo Alternative are:
1. Retainful: The Cart Recovery Champion
From my experience testing email automation for Shopify, Retainful stands out for its simplicity and effectiveness. If recovering abandoned carts is a priority, Retainful will be the right pick for you.
Key Features:
- One-click cart recovery
- Pre-built templates for newsletters
- Detailed email performance reports
Pricing:
- Free Plan
- Essential: $9/month
- Starter: $19/month
- Growth: $49/month
Why Choose Retainful as Klaviyo’s alternative?
Retainful has a simple working procedure and is also affordable. The “Next Order Coupon” feature is a great way to encourage repeat purchases.
Best For
- Apparel and fashion stores (great product display options)
- Small to medium-sized businesses
- Stores focused on reducing cart abandonment
Expert Tip: To know more about abandoned carts for your Shopify store, read our exclusive blog on Shopify abandoned cart apps.
2. Omnisend: The Multi-Channel Master
Omnisend made me realize how powerful multi-channel marketing can be. I loved how Omnisend integrates email, SMS, and push notifications seamlessly.
This tool excels at personalization. It’s easy to sync customer activity like abandoned carts and product recommendations.
Key Features:
- Interactive pop-ups like spin-to-win
- Review collection tools for social proof
- Automation for abandoned carts and welcome emails
Pricing:
- Free Plan
- Standard: $16/month
- Pro: $59/month
Why Choose Omnisend as Klaviyo’s alternative?
For Shopify email marketing, Omnisend’s multi-channel approach can boost engagement. Plus, collecting and displaying customer reviews will build trust with potential buyers.
Best For
- Large retail brands
- Stores with omnichannel presence
Expert Tip: Did you know checkout page optimization can help reduce abandoned carts? Learn more about Shopify checkout apps.
3. Mailchimp: Versatility Meets Simplicity
Mailchimp is a unique email marketing tool that is an interesting Klaviyo alternative. I’ve used it to run A/B tests and target specific customer segments for personalized campaigns.
Key Features:
- Predictive customer segmentation
- Social media marketing tools
- Advanced analytics for campaign refinement
Pricing:
- Free Plan
- Essentials: $13/month
- Standard: $20/month
- Premium: $350/month
Why Choose Mailchimp as Klaviyo’s alternative?
Mailchimp has a wide range of features that make it a reliable Klaviyo alternative for Shopify merchants. It’s especially great if you’re running a multi-channel marketing strategy.
Best For
- Established e-commerce brands
- Content-heavy stores (like bookstores or publishers)
- Businesses with strong social media presence
4. ActiveCampaign: Targeted Engagement
With ActiveCampaign, I’ve been able to craft highly targeted email campaigns. It uses both real-time and historical data to create segmented customer lists. This email marketing app in Shopify showed me the true potential of sophisticated email automation.
Key Features:
- AI tools for email creation
- Pre-made templates for quick campaign setup
- Multi-channel marketing support
Pricing:
- Starter: $19/month
Why Choose ActiveCampaign as Klaviyo’s alternative?
This tool’s segmentation capabilities and integration options make it perfect for Shopify businesses looking to scale. Site tracking and customer behavior insights are sharp.
Best For
- Tech and SaaS products
- Service-based businesses
- Companies with complex sales funnels
5. Mailmodo: Interactive Email Builder
Mailmodo is perfect if you’re not a coder. Its interactive email builder makes creating engaging campaigns easy. I was able to keep an eye on click rates thanks to its “Send Time Optimization” feature. Trust me on this, interactive emails can transform engagement.
Key Features:
- Widgets like spin-the-wheel and surveys
- Behavior-based segmentation
- Assisted onboarding
Pricing:
- Free Plan
- Lite: $49/month
- Pro: $99/month
- Max: $199/month
Why Choose Mailmodo as Klaviyo’s alternative?
With interactive features and excellent customer support, Mailmodo is one the best Shopify email marketing app.
Best For
- Creative industries
- Event-based businesses
- Entertainment and media companies
6. Bento: Automation Simplified
I’ve found Bento to be incredibly user-friendly. It automates emails based on customer behavior saved time and increased conversions. They offer concierge support and one-to-one onboarding and set up for their customers to help them get started.
Key Features:
- Unlimited email sends
- Concierge setup support
- Spam API for email list cleaning
Pricing:
- Free Plan
- Standard: $30/month
Why Choose Bento as Klaviyo’s alternative?
Its Spam API feature ensures your emails reach the right inboxes. You can reduce bounce rates and improve campaign performance.
Best For
- Small businesses
- Solo entrepreneurs
- Local retail stores
7. GSC: Email Popups
GSC amazed me by being a unique app that supports newsletters, popups, workflows, email popups, abandoned checkout recovery, etc. How can anyone not be impressed by that?
Key Features:
- Templates for newsletters
- Exit intent popups with discounts
- Trigger for email workflow
Pricing:
- Free
- Pro: $19/month
- Pro Max: $29/month
Why Choose GSC as Klaviyo’s alternative?
It enables adding popups and inline widgets to your Shopify store. I have noticed how popups will greatly help reduce abandoned carts.
Best For
- Direct-to-customer shops
- Bloggers
Expert Tip: Learn more on Shopify popup apps and how to leverage them for customer engagement and conversions
8. ShopAgain: AI-Driven Personalization
I am no different from everyone running towards AI. So, knowing ShopAgain combines AI with email marketing for highly targeted campaigns quickly got my attention. I’ve used it to automate post-purchase flows, and the results were impressive.
Key Features:
- AI-driven upselling and cross-selling
- WhatsApp integration
- Autopilot email and SMS flows
Pricing:
- Free Plan
- Scale: $15/month
- Autopilot: $99/month
Why Choose ShopAgain as Klaviyo’s alternative?
Its AI-powered features make it a standout choice for Shopify merchants aiming to increase customer retention.
Best For
- Tech-savvy retailers
- Data-driven businesses
- Large product catalog stores
Expert Tip: If you want to know more potential apps for SMS marketing, then check out the blog: Best Shopify SMS Marketing apps
After learning about the Klaviyo alternatives, you can choose the best fit for your business based on features and price plans.
Expert Tip: Along with emails, adopting other digital marketing tactics like affiliate marketing can help you grow your e-commerce business.
Cost Comparison: Klaviyo vs. Klaviyo Competitors
The cost comparison of Klaviyo Vs Klaviyo alternatives is depicted with the help of the following table.
Pro Tips from My Experience with Klaviyo Alternatives
Based on my experience, here are some platform-specific tips for Klaviyo alternative:
1. Retainful
- Utilize their next-order coupon feature strategically:
- Optimize recovery emails
- Use mobile-responsive templates
2. Omnisend
- Create synchronized campaigns across channels:
- Implement abandonment automation
- Segment based on browsing behavior
3. Mailchimp
- Start with basic segments before diving into complex ones
- Utilize their social media integration for a broader reach
- Take advantage of their behavioral targeting features
4. ActiveCampaign
- Begin with pre-built automation templates
- Use their lead scoring system from day one
- Implement progressive profiling for better data collection
5. Mailmodo
- Test interactive elements across different email clients
- Start with simple interactivity before complex features
- Use their A/B testing for interactive elements
6. Bento
- Focus on building clean, focused email lists
- Utilize their template library for quick starts
- Take advantage of their concierge setup support
7. GSC Pop up, Email Marketing
- Optimize email pop-up collection
- Create VIP customer workflows
- Implement product recommendation algorithms
8. ShopAgain
- Ensure your product data is clean and well-organized
- Start with basic AI features before advancing
- Use their analytics to refine your product recommendations
If you have found the right alternative for Klaviyo with the help of my observations and reviews, you can take the help of these tips to enhance your affiliate marketing for Shopify.
Expand your email marketing strategy with affiliate marketing! Install Afflr today to grow your sales.
Conclusion
These detailed insights come from my experience of testing and implementing these email marketing apps. I hope to help you make the right choice for your specific needs.
Remember, the perfect tool isn’t the one with all features, it’s about having the right features for your business. Start with a free trial of the platform and test before you commit to any Klaviyo alternative for email marketing.
Further Reading
- A Complete Guide on Affiliate Email Marketing for Shopify
- 7 Best GoAffPro Alternatives in 2024
- 11 Best Refersion Alternatives for Shopify Affiliate Marketing
- 10 Best Banner Slider Apps in Shopify for 2025
Yes, tools like Retainful, Mailchimp, and Omnisend offer free plans. With basic features, these apps are great for small businesses or Shopify owners starting with email marketing.
Many Klaviyo alternatives work at low prices. For instance, Retainful starts at $9/month, while others like Mailchimp and Omnisend have plans starting at $13–$16/month. This makes them more affordable for growing businesses and a good Klaviyo alternative.
Yes, many Klaviyo alternatives like Omnisend, and ShopAgain can handle SMS marketing too. These platforms allow you to combine email and SMS campaigns for maximum reach and engagement.
